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The Verge August 8, 2026

BMW's Spider-Man Ad in Cars Not Well Received

BMW has added a Spider-Man ad to many of its cars. When you swipe down on the infotainment screen, you'll see a Spider-Man logo. If you tap on it, you'll hear a Spider-Man theme song. But people don't like it. They think it's annoying. Other car companies like Rivian and Tesla put fun things in their cars, like Easter eggs. These are special surprises that make the car more fun to drive. But BMW hasn't done anything like that. Their cars still have bugs and aren't very fun. So, it's not fair to put ads in the car.

BMW put an ad in its cars that people don't like. It's like when Apple put a U2 album on everyone's phone without asking. People got mad. BMW hasn't done anything to make its cars more fun. It just put an ad in the car. Other companies like Rivian and Tesla do fun things in their cars. They put Easter eggs in the car. BMW should do the same thing. Then, people will like the ads.

BMW's cars are not very fun. They have bugs and aren't very good. So, it's not fair to put ads in the car. Other companies do fun things in their cars. They put Easter eggs in the car. BMW should do the same thing. Then, people will like the ads.

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