Apple's AI efforts have been marred by delays and a lack of innovation. Their initial announcement of a new Siri was met with skepticism, and the subsequent delay in its release only added to the perception that Apple was struggling to keep up with the competition. The fact that they had to start over and build it from scratch with help from Google only serves to underscore the point that Apple is not a leader in the AI space.
However, Apple's business model is not necessarily predicated on being the first to market with AI technology. As a hardware company, they are well-positioned to capitalize on the growing demand for AI-powered devices. They simply need to be good enough to keep their customers happy, and they can do that by leveraging their existing ecosystem and providing a seamless user experience.
Furthermore, Apple's decision to focus on developing AI capabilities that are integrated into their existing products, rather than trying to create a standalone AI platform, is a savvy move. By doing so, they can ensure that their AI technology is always aligned with their core business goals, and that it is always improving over time.
