BMW has faced backlash for its latest move: adding a Spider-Man ad to many of its cars. The ad appears on the infotainment screen when you swipe down, and it plays a Spider-Man theme song when you tap on it. While some people might think it's a fun surprise, many others are not impressed. In fact, they're downright annoyed. The reason for this negative reaction is that BMW hasn't done much to make its cars more enjoyable to drive. Their cars still have bugs and are not very user-friendly.
Other car companies, like Rivian and Tesla, have taken a different approach. They put Easter eggs in their cars, which are fun surprises that make driving more enjoyable. These Easter eggs can range from simple animations to more complex features, like a Halloween-themed Night Rider mode. By doing so, they've earned the right to put ads in their cars. But BMW hasn't done the same. Instead, it's just thrown an ad into the car without much thought.
So, what's the problem with BMW's approach? For one, it's not very considerate of its customers. By not putting in the effort to make their cars more enjoyable, BMW has essentially said that it's not worth the trouble. And that's not a very good message to send to customers.
